What are gel nails? We’re putting it out there: When it comes to gel nail polish, we think our gel color is simply the best. Better than all the rest. Yes, we’re as bold as our lineup of color choices. With up to 3 weeks of long-lasting wear and intense shine, we’re confident it will change your nail game but we also want to make sure you have all the info you need to make the best decision for your manicure look.